Should i buy traffic

Webtraffic Experts. Michal and Justina - as website traffic experts we provided support for some of the most well-known traffic reselling websites in the world. If you ever bought traffic and were happy with the support - there is a good chance that you've dealt with one or both of us.

Since we didn't agree with many of the unclear and dishonest tactics used by the businesses we dealt with, we decided to create something better. We want you to benefit from our know-how, experience, honesty and a great relationship with the best traffic providers on the planet. By Webtraffic Experts. Are you looking for high-quality, versatile, Adsense-safe, targeted website traffic that There are certain things to keep in mind before buying traffic for your website.

There are many benefits that Buying high-quality website traffic can be extremely useful if you do it right. There are plenty of providers and There are many metrics that any webmaster needs to keep their eye on. The most important one is the Organic traffic from Google is the one type of traffic every web owner craves.

It looks great in Analytics, There are many reasons why you may want to buy website traffic. This makes managing budgets and working out if their campaign is going to be profitable or not much easier. When it comes to advertising, paid traffic has many benefits and can help almost any business improve their exposure and conversions.

You can set up a PPC or paid ad campaign in a matter of minutes and have it running instantly. This means you can start to receive traffic to your website on the same day. Unlike other forms of advertising out there, paid traffic offers much faster turnarounds and results. With PPC networks offering huge 3rd party display networks your advert can be shown on literally millions on other websites.

Not only does this massively increase your exposure, but it also attracts users other advertising methods would struggle to reach. A good example of a company who has taken advantage of paid traffic sources is CloudTalk. Being a cloud call center software in a highly competitive niche, they are a great example of a SaaS business that is driven by a good paid advertising strategy.

Now the first and most obvious disadvantage of paid traffic is that it costs money. Over the past several years there has been a massive increase in ad fraud which is costing advertisers billions of dollars a year. No matter if you run paid ads or PPC campaigns, almost everyone is affected. Remember earlier when we said paid ad traffic is usually charged on a cost per thousand impressions? Well, imagine if you got ten thousand views without a single click.

Not only does this massively increase the cost for advertisers but it also puts them off spending any more money. In November of , a company called AdForm discovered one of the largest botnets to affect digital advertising.

As you can see, for any advertiser this is sure to put them off spending money on paid traffic. However, advertisers are starting to fight back. Thanks to machine learning, artificial intelligence and improved security, many advertisers now run fraud detection tools along with their campaigns to reduce the money lost to fraud. Unfortunately, this kind of protection only really works on pay per click traffic. Stopping bots from viewing banners and ads is a lot harder when the network has the final say on the matter.

With so many major problems why should you buy paid traffic when you can invest your money in search engine optimisation?

One of the most popular ways to drive traffic to a website outside of paid ads is most certainly with search engine optimisation. The ads are created by your company, using platforms like Google AdWords, and turned into results when certain keywords are looked up online. Unlike organic traffic , which is a long-term investment in keyword and content building, paid traffic is only generated during a specific period of time.

There are advantages in buying web traffic, but a long-term investment in organic traffic is usually the best investment a company can make. Evergreen content, such as long-form blog posts, for example, can increase the benefits for your company over an extended period of time.

For instance, in the context of a single campaign that is having trouble converting, paid traffic can be targeted to a specific audience. While some marketers do it naturally, others frown upon this type of advertising.

Just remember that we are not talking about black hat techniques such as buying followers or pumping up your numbers with plenty of clicks. Plus, they only inflate the numbers without generating the results a company is expecting. Since companies like Google and Facebook generate most of their money through paid advertising, they offer tools and resources to make sure that you are successful in your campaigns. In the following topics, we explore other benefits of paid advertising and understand what is good about buying traffic.

SEO work is a complicated process that takes into consideration that time is of the essence when building your brand online. Paid traffic is an excellent opportunity to build your brand awareness and to grow your audience quickly.

With tools like Google Analytics combined with advertising campaigns , you can see information about your prospective customer such as who they are and what challenges they are facing.

You can use platforms such as Google AdWords to specifically retarget those visitors as they navigate the web, and make sure they convert. Paid traffic tools usually include comprehensive information on the success of your campaign.

There are plenty of benefits in the list above that prove this is the right choice for companies willing to make an investment. Also, a strategy that only contemplates paid traffic is deemed to fail because no matter how much money you put into it, it will never be enough to make sure you have long-term campaigns online.