Who is using pinterest

According to the platform, there are more than million visual searches across Pinterest Lens in a month. Pinners can now use the visual search on their mobile or search product catalogues. According to Pinterest , users have saved over billion ideas on more than 4 billion boards on the platform.

One out of 2 millennials in the US uses Pinterest every month. It inspires them to make dreams a reality and transform vague ideas into reality. This group of millennial Pinterest users also have more resources to spend in their quest to achieve their goals. Image Source: Pinterest. Nine out of ten describe it as filled with positivity. Unlike other social platforms used to pass the time or for entertainment, users visit Pinterest when they want to find something.

Users say they visit it to get ideas on how they can create new looks or get tips on accessorising or modifying items. Your brand gets the opportunity to capture people at the decision-making process stage. You could be the brand with the solution to an idea they have. Pinterest surveyed the most popular searches on the platform across categories like food, travel, health, and beauty.

They noticed an increase in searches for products that go beyond gender labels. These Pinterest trends can help you plan campaigns or develop new products to suit the needs of consumers. Image Source: Cast From Clay. This could be because users visit the site mostly when they need to find something and not as much for entertainment or to pass the time. Corporates have embraced Pinterest as a great platform to introduce their products to their target audiences. With Pinterest, brands drive more referral traffic to their sites than other social media platforms.

They have also expanded their Shopping Ads internationally. Merchants and advertisers can now use the platform to sell their products. You can now upload your catalogue and turn your products into Shoppable Pins.

As a retailer, you can create Pinterest Ads automatically from your product feed. Image Source: eMarketer. Pinterest is an excellent platform for marketers who want to persuade their target audiences to buy. Pinterest is also doing its part to encourage businesses to advertise on its platform. It has a dedicated page with tips for businesses looking to market on Pinterest.

Some of these consist of including your brand name in the very first line of your description to get you twice the awareness and mentioning special occasions and seasons to drive ten times more awareness. There are over billion pins saved on Pinterest Pinterest, Of the billion pins, two-thirds are brand- or product-related pins and recipe-related pins constitute 1. That said, it might interest you to know that the highest engagement on Pinterest happens on Mondays and Saturdays.

With so many pins saved each day, just what are Pinterest users pinning about and what do they use these pins for? As it turns out, the majority of Pinners use the platform for product discovery purposes. In fact, more than three out of four 77 percent Pinners say they have discovered a new brand or product while browsing on Pinterest Pinterest, Keeping in mind that Pinterest is a very visual social media platform, to make sure your product gets in front of your target audience on Pinterest, your image must be optimized.

Ideally, that means that it should feature the benefits your product offers in one way or another. Any text should be kept to a minimum of four to five punchy and attention-grabbing words.

More than two billion text-based and guided searches are carried out on Pinterest every month Pinterest, Of these, 85 percent are done on mobile devices. Users can zoom in on a certain feature in a Pin and carry out a search relevant to this particular feature. Though not as popular as the text-based query, million visual searches are generated on Pinterest on a monthly basis. Here are some Pinterest marketing tips to help you out.

Conceptualized, founded, and with its headquarters in the US, Pinterest roots may have started in the US, but its reach today has transcended borders and continents. Currently, more than half of all Pinners live outside the US Pinterest, Usage growth from international Pinners is on an upward trend. Just recently in the third quarter of , the company saw double-digit growth in its international users in every country across the globe other than Canada, Iceland, and New Zealand.

Did you know that Later is now an official Pinterest Marketing Partner? That means you can manage and schedule all of your Pinterest posts through the Later app! Setting up your Pinterest scheduling with Later can help save you time, and keep your visual content looking beautiful and consistent.

You can go from Pinning a picture of a dreamy villa in Tuscany to organizing a 3-week trip to Italy, complete with packing hacks, outfit plans, eating out guides and Italian lingo cheat-sheets. Similar to a Google search, once a user types a search term in the Search bar, Pinterest dishes up the best results for that keyword. Pinterest will also help narrow your search by adding suggest keywords and topic areas along the top of your search results. Pinterest is all about finding new inspiration and ideas on the topics that interest you.

Your Pinterest home feed is a collection of Pins saved by the people, topics and boards you choose to follow. Your Pinterest home feed also includes Pins inspired by your boards or your recent activity to help you find similar Pins you might like. Your home feed is also completely personalized to your existing tastes and behaviors.

This means the more time you spend Pinning and following new accounts, the more your home feed will show you. It will be full of content that specifically suits you and your interests! Similar to the Explore page on Instagram , this page is where Pinterest users get inspiration on the trending topics and most popular Pins on Pinterest.

Just tap on the compass icon on the bottom of your app screen, or in the top right-hand corner of the desktop version. This page also appears on chronological order so you can keep up with any new posts by accounts and boards that you follow.

Pinterest Boards are where you save your Pins. As a brand or business, having a collection of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them.

For example, if you were a travel company, you may want to create boards for the key destination that you serve, or dedicate a board just to travel trips. The world of Pinterest revolves around high-quality images called Pins. Every Pin can link back to the website it was sourced from, like an online store, magazine, blog or company website.

For that reason, having eye-catching Pins with informative captions is the best way to generate a strong following for your business on Pinterest! You can also click the Pin if you want to see more details, like the caption and related Pins.

Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web. From this list, select the image you would like to create a Pin of from the image list and click Save.

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